Experience the Best of Lexus at Monterey Car Week 2024

August 15th, 2024 by

Get ready for an exciting showcase as Lexus celebrates its 35-year legacy in the world of luxury automobiles at the 2024 Monterey Car Week! Taking place at the prestigious Pebble Beach Golf Links, this year’s event promises a captivating journey through the past, present, and future of Lexus.

Celebrate 35 Years of Lexus Excellence

Lexus is marking its 35th anniversary with a spectacular display at the Pebble Beach activation space, offering an exclusive look into the brand’s storied history and future innovations. The event will feature a range of iconic vehicles that showcase the evolution of Lexus, from classic models to cutting-edge concepts.

Highlighting the Past, Present, and Future

Past: A Nod to the Classics

Step back in time with the 1990 Lexus LS 400, a model that represents the groundbreaking spirit of Lexus’ early days. The LS 400, known for its exceptional balance and performance, set the standard for luxury when it debuted in 1989 in the award-winning Balance commercial. This vehicle remains a symbol of Lexus’ commitment to quality and innovation.

Present: Explore Our Current Lineup

Our present lineup includes some of the most talked-about models in the Lexus range, such as the GX 550, IS 500, LC 500 Convertible, LX 600, and RZ 450e. These vehicles will be on display, giving you the chance to experience the current state of Lexus luxury and performance up close.

Future: Innovative Concepts

Get a glimpse into the future of Lexus with the debut of the LF-ZC (Lexus Future Zero-emission Catalyst) and the LF-ZL (Lexus Future Zero-emission Luxury). Unveiled at the Japan Mobility Show 2023, these concepts embody Lexus’ vision for a sustainable and luxurious driving experience. They highlight the brand’s commitment to cutting-edge technology and design, paving the way for the next generation of vehicles.

Lexus Drive Experience

From Thursday, August 15 through Saturday, August 17, immerse yourself in the Lexus Drive Experience. This is your chance to get behind the wheel of some of our most exciting models and enjoy a 20-minute drive through the scenic Pebble Beach Resorts community. The Drive Experience runs daily from 9 a.m. to 5 p.m., providing a unique opportunity to experience Lexus’ performance in a breathtaking setting.

Giving Back to the Community

Lexus is proud to support the Boys and Girls Clubs of Monterey County for the fifth consecutive year. As part of our commitment to giving back, we’ll be hosting a charity drawing at the Pebble Beach Concours d’Elegance® on Sunday, August 18. The lucky winner will receive a two-year lease on a 2024 Lexus GX 550 Premium1. Join us in supporting a great cause and perhaps drive away in a luxurious new Lexus! More information can be found by visiting: Boys and Girls Clubs of Monterey County – Charity Drawing.

Lexus Monterey Car Week 2024 Schedule

Thursday, August 15 – Saturday, August 17

  • What: Lexus Display and Drive Experience
  • When: 9 a.m. – 6 p.m. PT
  • Where: Pebble Beach Golf Links®, 3rd Fairway (off Palmero Way)
  • On Display: 1990 LS 400, GX 550 Luxury+ Malbon Concept, GX 550 Overtrail+, IS 500, LC 500 Convertible, LF-ZL, LF-ZC, LX 600, RC F GT3, RZ 450e
  • Available to Drive (9 a.m. – 5 p.m.): GX 550, IS 500, LC 500, LC 500 Convertible, LX 600, RZ 300e, RZ 450e

Sunday, August 18

  • What: Lexus Display and Boys and Girls Clubs of Monterey Charity Drawing
  • When: 9 a.m. – 6 p.m. PT
  • Where: Lexus Display at Pebble Beach Golf Links®, 3rd Fairway (off Palmero Way)
  • Charity Drawing: Winner announced at 4 p.m. during the Pebble Beach Concours d’Elegance®

Join Us for a Memorable Experience

We invite you to join us at Pebble Beach for a celebration of Lexus’ rich history and exciting future. Whether you’re an automotive enthusiast or simply looking to experience the best of luxury and innovation, Lexus at Monterey Car Week 2024 is an event you won’t want to miss.

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